How to Choose Holiday Cards For Your Business

The benefits of sending out holiday cards to your customers are clear: you remind the clients you are out there during one of the prime shopping seasons, and you strengthen your relationship with customers because of the personal attention. However, while you may know that sending holiday cards is a good idea, selecting the specific card to send can be a bit more of a challenge. Fortunately, here are some tips that can help you to pick the perfect cards.

Choosing the Right Holiday Cards For Your Business

When you choose holiday cards for your business, the first thing to decide is whether you want to buy generic cards from the store or whether you want to print or purchase cards specific to your business. Some companies will send out a picture of their staff around a Christmas tree, for example, or they may send a card that is related to their industry. While you wouldn’t want to send a card that is a blatant advertisement of course, there are many ways to send theme cards that tie directly into who you are and what you do. For instance, a vet might send a card with a cat or dog dressed up in a Santa suit, while a car dealership could have a picture of Santa in a cool new convertible.

Once you’ve decided on the general type of card you want to buy, the next step is to make sure you pick cards that are appropriate in subject matter. This means you should stay away from anything that is overtly or clearly representing only one religion, unless you have specific knowledge that the persons or people you are sending the card to are members of that particular religion. Assuming all customers celebrate the same holidays you do is a recipe for offense, but a generic holiday or winter greeting card can send warm wishes that will appreciated by all. You also don’t want to send a card that could possibly offend in another way, such as a card with humor that could be taken incorrectly.

Finally, be sure that any card you select is a quality card and not something that looks or feels cheap. The card is a direct representation of your business and a customer who gets an obviously low cost card will often wonder why you made the effort to send anything at all. A card that is of good quality, on the other hand, reflects well on your business and helps the recipient to see that you really care.

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Monique Trulson works for eInvite, an online retailer of holiday cards for business, birth announcements, wedding invitations, stationery and more.